I have a feeling that this will be another smash story : ) just like the” Re-using condom” story. That aside. Now, I am trying to figure out how to write a great press release! While I have read almost a million, you would expect I would do it in a flash. But Nah, it’s really taxing! Hats off for great press release writers! Consolation is, I am around great writers here at Intermews!